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Case Study: Building Trust Through Transparent Healthcare Communications

Press Kit material for Corporate Health on left side

Challenge

Norwegian American Hospital needed to strengthen visibility for its clinics while managing reputation risks during crisis incidents that could erode community trust.

Approach

Designed and implemented a communications strategy spotlighting seven clinics and positioning executives as thought leaders.

Produced a Video News Release that earned coverage on ABC7’s Health Beat, expanding credibility and reach.

Directed outreach campaigns for specialized services like Corporate Health and Women’s Health, using tailored messaging and community engagement tactics.

Guided crisis response during a mercury spill incident, ensuring transparency, stakeholder reassurance, and reputation protection.

Outcome

Increased clinic revenues by 27% (Corporate Health) and 35% (Women’s Health).

Elevated hospital visibility in local media and strengthened community trust.

Reinforced the hospital’s positioning as a reliable healthcare provider, even during challenging moments.

After concert dinner with Jalles Franca aka Michael Jackson of the MJ Live Concert. Rosemont Theater. Jan 26, 2019

Rosemont Theater, backstage with MJ aka Jalles Franca, lead singer of MJ Live

Drew Anthony as Dean Martin, center, Rat Pack Hilton Resorts Ballroom, Oak Brook. Jan. 1, 2019

Andree Putman’s new concept lamp design is her third collaboration with Baldinger Architectural Lighting, Inc. Daniel Baldinger, ceo of Baldinger Architectural Lighting, Inc. said that he is proud to have a designer like Putman who lives up to the Company’s commitment to combine, “world-class design with the best of quality in lighting.” The lamps are showcased at Baldinger’s showroom at A&D Building at 150 East 58th Street, NYC.